Artificial sugar causes weight gain 2017
In face of the growing threat of regulatory action on SSBs, transnational beverages companies are responding in multiple ways, including lobbying for voluntary self-regulation, influencing scientific research, promoting sports and physical activity events and research as part of their social responsibility strategy, and contributing to election campaigns. In the same report, it is stated that “possible new or increased taxes on sugar-sweetened beverages by government entities to reduce consumption or to raise revenue additional governmental regulations concerning the marketing, labeling, packaging or sale of our sugar-sweetened beverages and negative publicity resulting from actual or threatened legal actions against us or other companies in our industry relating to the marketing, labeling or sale of sugar-sweetened beverages may reduce demand for or increase the cost of our sugar-sweetened beverages, which could adversely affect our profitability”. As an example, in the 2014 official annual mandatory report for the US Securities and Exchange Commission, Coca-Cola declared that “some researchers, health advocates and dietary guidelines are suggesting that consumption of sugar-sweetened beverages…is a primary cause of increased obesity rates and are encouraging consumers to reduce or eliminate consumption of such products”. Transnational beverage companies recognize that addressing growing health concerns about their products is needed to guarantee share of sales, volume growth, and overall financial results. Response of Transnational Beverage Companies to Increasing Pressure for SSB Regulation While evidence on the effectiveness of these interventions is still emerging, recent research has found that the introduction of an SSB tax in Mexico was associated with a 6% reduction in sales, with a larger impact in low socioeconomic status households. Warning labels have been implemented or proposed in California and Chile, and advertising restrictions and banning of sales in schools in Brazil and Chile. These include taxes on SSBs in Mexico, France, Hungary, and the US (Philadelphia and Berkeley ) and most recently proposed in the United Kingdom and Ireland. These recommendations have prompted an increased focus on policy actions to reduce sugar intake worldwide particularly, interventions to curb SSB consumption have been implemented or proposed within a small number of jurisdictions. The guidance notes that additional health benefits would be derived if sugar intake could be reduced to less than 5% of total energy.
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In March 2015, the World Health Organization (WHO) published revised guidelines on sugar intake, calling on national governments to institute policies to reduce sugar intake to less than 10% of total energy. There is convincing epidemiological evidence linking SSB consumption to increased risk of overweight and obesity and type II diabetes. Though SSBs are a major contributor to total calorie intake, they contain few, if any, essential nutrients. Consumption of sugar-sweetened beverages (SSBs), including carbonated soft drinks, fruit-flavored drinks, sports/energy drinks, and ready-to-drink coffees and teas, contribute to over 46% of added sugar in the US diet, are the second largest source in Brazilians’ diet, and constitute nearly a third of sugar intake among British adolescents.
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About 75% of all processed foods and beverages contain added sugar in the United States. Provenance: Not commissioned externally peer-reviewed.ĭietary intake of added sugars has increased dramatically worldwide during the past few decades, coinciding with increases in obesity and noncommunicable diseases. International Life Sciences Institute NCP, The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.Ĭompeting interests: The authors have declared that no competing interests exist. CM is funded by an NIHR Research Professorship award. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.įunding: THdS is funded by Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) (402648/2015-3). PLoS Med 14(1):Ĭopyright: © 2017 Borges et al. (2017) Artificially Sweetened Beverages and the Response to the Global Obesity Crisis. Citation: Borges MC, Louzada ML, de Sá TH, Laverty AA, Parra DC, Garzillo JMF, et al.